Running a Private School

I remember the anxiety about filling seats very well, as though it were yesterday. Back in the 90s, my head of school, Dr. Elliston Rahming, had hired me to be the Deputy Director of a new private school he was starting from scratch in The Bahamas. And I do mean from scratch! The budget for our first year had to come entirely from tuition income. Period. Moreover, I was charged with ensuring the seats were filled when we opened for business in September 1995. Now, remember that back in the 90s, the Internet was in its infancy. There was no social media to trumpet the opening of our new school. We only had the local press and word of mouth.

Against that backdrop, let me pose some scenarios to heads of boarding schools, owners of boarding schools, and anybody interested in filling seats at their school.

1. My school's enrollment is declining. I can't afford to hire a marketing professional. What should I do?

Saying that you can't afford a marketing professional is like saying you can't afford insurance. It's a must-have. I understand that you are thinking that marketing is a major expense. Don't think of it that way. Think of marketing as a profit center. When the marketing professional does her job, you will see results. If your budget is really tight, I suggest that you interview a recent college marketing graduate. Your giving her a job where she can prove how good

AI is fast transforming the way businesses operate. So, I was curious how AI might affect our K012 classrooms. The inevitable sensational headlines, such as "Will AI replace teachers?" generate tons of speculation by the talking heads on TV and blogwriters looking for the next way to scare their readers. However, having been a teacher at both the K-12 and college levels, I can tell you that AI will not replace our teachers any time soon. With that in mind, let's look at some of the ways AI can enhance teaching and the things AI cannot do.

Successful Uses of AI in the Classroom

AI is another tool that can be used successfully by both teachers and students. I look at AI the same way I have viewed slide projectors, televisions, smartboards, computers, and all the other bits and pieces of technology that have appeared in our classrooms over the years, i.e., they help present the material I am teaching. People learn in so many different ways. Depending on the material you are presenting one of these technologies might spark that "Eureka!" moment we teachers all seek. While our student may not run into the streets as Archimedes did, she will have that look that says, "I got it!" Ultimately, it is always up to us teachers to remember that one size does not fit all. Each student learns in her way. Varied ways of presenting what you are teaching will help make the material understood.

Personalized Learning

Every school can become a great school. All it takes is great communication, solid academics, inspiring teachers, enthusiastic parents, and a supportive board. Some schools have solid academics and inspiring teachers but don't get the word out about their teachers and what's being taught. In other words, they lack great communication. Some schools have visionary leaders but lack the support of their board of trustees. You need all five attributes present to be a great school. Let's look at them in detail.

Great Communication

Thirty years ago, most schools published an expensive printed catalog that looked like one of those expensive coffee table books. Indeed, that was how it was intended to be used. When parents had their friends over, and your school's beautiful, eye-catching catalog was spotted, the conversation invariably turned to St. Swithin's, how great that school was, and how much their children enjoyed going there. Many schools still produce those lavish catalogs and they can and do serve a purpose. Truthfully, they have mostly gone the way of the buggy whip.

The other old-fashioned way of communicating was by writing a letter or sending a thank you note. Catalogs and letters have been replaced by email, texting and messaging via apps like WhatsApp and Viber, as well as social media such as Facebook, Instagram, YouTube, and TikTok. Nowadays, we all expect communications to be instantaneous. We have to get our news and information at warp speed. Of course, letters still have their place for

The wave of anti-semitism crashing over the United States in the fourth quarter of 2023 seems to me to have been inevitable. I will leave it to far more qualified writers than I to explore the causes and effects of such a vast disturbance. However, I recommend that you take time to read source materials and understand the issues involved.

However, I want to remind the heads of private day and boarding schools that they can and should learn three critical lessons from what we all are experiencing. The chief officer of any institution must be a listener, a learner, and a leader.

Listen

Overwhelming expressions of opinion don't come out of nowhere. It's like you and I putting a pot of water on the stove and turning the dial to high. You know the pot could and will boil, but you can continue your business until then. Right? Wrong! Before you know it, the pot is boiling uncontrollably all over the place. Don't ignore issues you hear about on your campus. It doesn't matter whether it's the cleaning crew, your physics teacher, or a member of the board of trustees. Every voice is important, and you must listen carefully to each and every one.

Read articles such as Dr. Susan Whitbourne's 10 Qualities of Great Listeners. Understand her very clear advice:

• Listening is a basic social skill, but it takes practice to do well.
• Listening and perceived partner responsiveness form a positive

Navigating the complex landscape of private high school admissions requires expertise and insight. This article delves into essential areas that every school should master:

• Inquiry follow-up
• Standing out in a competitive market
• Choosing between rolling admissions and fixed admissions deadlines

Discover effective strategies for personalized inquiry follow-ups that engage prospective families. Learn how to differentiate your school from competitors by identifying your unique selling points. Understand the implications of choosing rolling admissions or a fixed admissions deadline and what it means for your school's operations and appeal. Whether you are an admissions professional or a school leader, this article provides actionable insights to elevate your admissions process.

Inquiry Follow-up

Personalized Email Response

Acknowledge each inquiry with a personalized email response. Address the person by their name and answer any specific questions they might have asked. If they didn't ask any specific questions, briefly introduce the school and what it offers.

Regular Newsletters

Send regular newsletters about the school's activities, achievements, and updates. These could also include student testimonials, information about the faculty, and details about the curriculum. It's an excellent way to keep prospective students and parents engaged.

Phone Follow-Up

If the inquirer has provided a phone number, make a personal call after sending an initial email. Your call gives a personal touch and can help answer any immediate questions the person may have.

Virtual Information Sessions

Virtual information sessions can effectively give a more detailed overview of the school's offerings. Invite the inquirers to these sessions, where they