Fund-raising

Private schools finance their operating expenses with tuition and fees. In other words, a school's income from tuition and fees offsets salaries, utilities, and all the other line items in a school's operating budget. Assuming that the admissions staff fill all the places and that the finance people have calculated projected income and expenses correctly, the school hopefully will break even at the end of the fiscal year. But remember that running any enterprise like a school also includes anticipating unexpected expenses. It's much the same situation that you and I find ourselves in when we suddenly have to pay for an unbudgeted expense. When that happens, you and I dip into our savings or charge the expense to our credit cards. That's fine for you and me; however, a private school doesn't operate that way. Instead, the treasurer maintains a rainy day fund or funds held in reserve. That's where endowing a teaching position comes in.

When you endow a teaching position at the private school that gave you such a great start, you express your confidence in the school and its mission. Your gift becomes an integral part of the school's branding. It helps to market the school and makes the school's balance sheet more stable. So let's explore how you can make this happen.

Giving during your lifetime

Discuss your idea with the school. Begin by speaking with the head of school, even if he or she is someone you do not know very well.

Raising money to benefit your private school is something as omnipresent as the four walls of your office. It's always there. It never goes away. Even schools which have large endowments seem to be constantly raising money. They can usually afford to hire Development Directors and can count on a couple of generous alumni to prime the pump for their multi-million dollars capital campaign. But what about small schools which desperately need money over and above what they can raise through tuition and fees? This article is for those schools. Hopefully, it will encourage you to see fundraising the way large schools do.

I have based these tips, suggestions, and strategies on over thirty-five years as a church musician. I was always raising money for one project or another. Finding the money to purchase a new pipe organ ($100,000) or raising money for a choir trip to England ($50,000) were major challenges for me back in the 80s. Now that I am semi-retired, I am the social media director and digital content creator for a small classical music radio station. The station's entire operating budget is listener-supported and raised through 2 major fund drives and constant messaging. We have been doing that for over 40 years. You've heard your local NPR station hold on-air fund drives, haven't you? That's what we do too. My point is that I understand the challenges which you are facing raising money for your small school.

The beginnings of modern philanthropy

You worked harder than you ever thought you possibly could. Your teachers demanded excellence. Your best. There were many times when you doubted your own ablities to make it. In the end they knew what they were doing. They also knew what you were acapable of. They helped lay that solid foundation for success in later life.

Your coaches refined your game. Showed your tips and tricks which made your more competitive. All without losing sight of good sportmanship and the benefits of regular exercise and physical activity.

But most importantly you graduated from your school with the best thing of all: a network of friends and classmates which will be yours for life.

Now it's time to consider how to give something back to that amazing school which nurtured you. Don't worry that your gift will be too small to matter. Give what you can.

Here are five ways in which you can support your school.

Annual Giving

Annual giving is the foundation of most private schools' fundraising efforts. Typically graduates, or alumni/alumnae as they are called, are encouraged to make a gift every year in support of their school. It's the same concept as the gift you make to support your public radio station or other charity. The gifts range from small amounts to $5,000, $10,000 or more depending on the graduate's financial strength and capabilities. Parents and grandparents are often asked to support the school in this way as well. This has a certain

Several private schools have received major gifts over the past several years. For purposes of this article, we shall define a major gift as one hundred thousand dollars or more. In addition to highlighting the generosity of the donors, we also want to illustrate how the gifts are being used. But before we begin looking at some examples of donors and their gifts, you are probably wondering why people would want to give large sums of money to their schools in the first place.

The main reason your wealthy graduates can and should give major gifts to your school is the simple fact that they know your school. They understand its mission. They appreciate the foundations which their school gave them for success in college and in their careers and adult lives.

The other reason why your graduates will be more sympathetic to your asking for a major gift is that you have kept in touch. Besides your Annual Appeal and the regular alumni events which you hold, you have sent out e-newsletters at least once a semester. Your potential major donors know that the hockey rink needs replacing. They understand the need for endowing teaching positions. They are sympathetic with your determination to develop a strong financial aid pool so that you can diversify your student body. They know that one of your fondest hopes is for the building of an arts center with practice studios and a theater. Well, you get the idea. Your wishlist

Raising money for non-profit organizations such as private schools has never been tougher or more complicated. A series of major disasters both at home and abroad can have a negative impact on fundraising efforts, so connected has our global community become. However, the advantage private schools have is their built-in donor pool. Alumni and alumnae, parents, grandparents, and friends comprise this group of past, present, and future donors. The trick is to figure out how to get them to give consistently and in line with their financial resources.

For purposes of this article, our focus is not on the older, more established schools such as Exeter, Hotchkiss, Middlesex, and so on. These schools have long histories of successful fundraising behind them. Instead, our focus here is on the thousands of much smaller, much newer, less financially strong private schools which serve communities all over the United States. These are schools that rely heavily on their top administrators and small support staff to handle all the development and fundraising needs. These dedicated people are, for the most part, experienced professionals who believe in what they do. They also know that their donor base has significant potential, although just how large that potential is unknown. Even more, vexing is figuring out how to reach those donors capable of making major gifts.

First of all, let's break our fund-raising into three distinct sections and understand what it is that you are trying to achieve with these critical but separate fund-raising